Before You Ask, Analyze: What Last Year’s Data Can Teach You About This Year’s Campaign
Every year, nonprofits launch fundraising campaigns with high hopes. Whether it’s Giving Tuesday, a year-end appeal, or a major donor push, the energy is there—but too often, the strategy is reactive rather than data-informed. What if you could enter your next campaign with real clarity—knowing what messages resonate, which donors are most engaged, and what […]
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