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Numbers Need Faces

A statistic may explain the problem, but a story helps people care enough to solve it. I have read grant proposals filled with excellent data. Poverty rates. Graduation rates. Housing costs. Health disparities. Food insecurity rates. Census data. Community assessments. National studies. Every number was accurate, every source was credible, and by the end, I

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The Most Compelling Stories Start With the People You Serve

Your Organization Is Not the Hero. Your Community Is. Most nonprofit stories start in the wrong place. They begin with the organization. “We’ve served our community for 25 years.” “Our mission is…” “We provide…” None of those statements are wrong. They simply aren’t where your audience is looking. Whether you’re writing a grant proposal, annual

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Revenue Is More Than Grants

The Strongest Nonprofits Build Multiple Paths to Sustainability Ask many nonprofit leaders where their revenue comes from and the answer is often simple. “Grants.” I understand why. Grants are visible. They have deadlines. They come with award letters. They often represent the largest individual deposits into an organization’s bank account. But that answer also creates

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The Hidden Value of In-Kind Donations

One of Your Organization’s Greatest Assets May Never Appear in Your Bank Account Many nonprofits spend countless hours searching for new funding while overlooking one of their most valuable financial resources. Not because it isn’t there. Because no money changes hands. Every week, organizations receive donated expertise, volunteer labor, meeting space, equipment, supplies, food, printing,

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