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How smart donor segmentation can make your Giving Tuesday campaign more successful—and more personal Giving Tuesday is one of the biggest giving days of the year—but that also means inboxes are flooded, social feeds are noisy, and attention spans are short. The campaigns that break through aren’t the loudest… they’re the most relevant. And relevance […]

A friendly, do-now guide to make giving fast, simple, and mobile-perfect Here’s a true story you probably recognize. A supporter taps your “Donate” button with good intentions and plenty of goodwill. Thirty seconds later they’re pinching and zooming on a phone, stuck in a long form, wondering why they need their mailing address to send

Most nonprofits and small businesses have one thing in common: they’re trying to do everything on their own. They juggle programs, operations, funding, and outreach—often without realizing that the help they need might be right next door. The result? Burnout, limited growth, and missed opportunities to make a bigger impact. At 3Raptor Consulting, I’ve seen

How real teams actually get it done from T-75 to T+2 At 8:57 a.m. last Giving Tuesday, the first “We’re in!” gift hit the dashboard. Our social lead dropped a donor shout-out in Slack, the match meter ticked up, and someone yelled from across the room, “Page speed is clean.” That little moment—the first signal

You’ve spent hours writing your annual appeal. You’ve fine-tuned the story, inserted a few impact stats, and made sure it’s grammatically perfect. But before you drop that letter in the mail or hit “send” on your email blast—pause. Because even the most passionate appeal can fail if you make one of a few common mistakes.

You know your nonprofit is doing amazing work. You’ve got numbers to prove it—how many meals you served, kids you helped, or homes you built. You’ve also got incredible stories—about lives changed, communities transformed, and futures rewritten. So how do you bring these together into an annual appeal that captures hearts and opens wallets? Too

If you’re still sending out the same generic annual appeal to every donor on your list, you’re missing out on one of the most powerful tools in your fundraising toolkit: donor data. Today’s donors expect personalization. They want to feel seen, valued, and connected to the causes they support. When your appeal speaks directly to

It’s that time of year again—annual appeal season. You sit down to write your letter, pour your heart into explaining your mission, and hit send or drop the stack in the mail… only to be met with silence. The truth is: even the most passionate appeal will fall flat if it’s not read. Your donors

A well-written Case for Support can open doors to major donors, grantmakers, corporate partners, and community champions. It’s the foundation of your fundraising strategy—a powerful tool that explains who you are, what you do, why it matters, and how others can help. But here’s the truth: Even the most passionate nonprofits make avoidable mistakes that

When it comes to writing a compelling Case for Support, nonprofits often face a dilemma:Should we lead with the emotional story of the people we serve—or impress funders with hard data? The answer is both. Your audience—whether it’s a grant reviewer, individual donor, or corporate partner—needs to be inspired by the human impact of your