To truly stand out, your problem statement should go beyond symptoms and address the root causes of the issue. This demonstrates a deeper understanding and positions your nonprofit as a strategic problem-solver.
1. Ask “Why” Multiple Times
Start with the surface-level problem and dig deeper by repeatedly asking, “Why?” For example:
- Surface Problem: Many children are falling behind in school.
- Root Cause: Lack of access to affordable tutoring and resources due to systemic inequities.
2. Analyze Existing Research
Look for studies, reports, or expert insights that explore the root causes of the issue.
Practical Tool: Access reports from organizations like Pew Research, Brookings Institution, or local think tanks.
3. Collaborate with Stakeholders
Engage community members, beneficiaries, and partners to understand the issue from multiple perspectives.
Exercise: Host a focus group or send out a survey to gather input on the underlying causes of the problem.
4. Present a Holistic View
Frame the root cause within a broader context to show how your nonprofit’s work fits into the larger system of change.
Example: “Systemic underfunding in rural schools has led to teacher shortages, overcrowded classrooms, and a lack of basic educational resources.”