Sponsorships and Partnerships Are Not the Same Thing
Many organizations treat sponsorships and partnerships as interchangeable.They are not. That confusion costs nonprofits time, energy, and credibility. It leads to pitches that feel one-sided, relationships that never deepen, and funding conversations that quietly stall. Sponsorships are transactional.Partnerships are relational. Understanding the difference is not semantics. It is strategy. The pressure to “just get sponsors” […]
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