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Common Mistakes to Avoid When Writing Your Case for Support (And How to Fix Them)

A well-written Case for Support can open doors to major donors, grantmakers, corporate partners, and community champions. It’s the foundation of your fundraising strategy—a powerful tool that explains who you are, what you do, why it matters, and how others can help. But here’s the truth: Even the most passionate nonprofits make avoidable mistakes that […]

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Data + Emotion = Impact: Balancing Storytelling and Statistics in Your Case for Support

When it comes to writing a compelling Case for Support, nonprofits often face a dilemma:Should we lead with the emotional story of the people we serve—or impress funders with hard data? The answer is both. Your audience—whether it’s a grant reviewer, individual donor, or corporate partner—needs to be inspired by the human impact of your

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From Mission to Momentum: How to Craft a Compelling Case for Support That Moves Donors to Action

In the nonprofit world, passion and purpose fuel the mission—but when it comes to fundraising, passion alone won’t pay the bills. That’s where a Case for Support becomes essential. It’s not just a document—it’s your organization’s heart, framed with facts and written with purpose, meant to inspire giving and long-term investment. So, how do you

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Summer Is for Stewardship: Creative Ways to Thank Donors, Clients, and Volunteers

Summer may be slower in terms of fundraising, sales, and programming—but it’s the perfect season for stewardship. When things quiet down, you finally have time to pause, reflect, and reconnect with the people who fuel your mission or business: donors, clients, and volunteers. Stewardship isn’t just a “nice to have”—it’s a strategic investment in relationships.

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Planning for Profit and Purpose: Budgeting Tips for Nonprofits and Microbusinesses

Whether you’re running a nonprofit or a microbusiness, your success hinges on one essential tool: a clear, strategic budget. Too often, budgets are treated like annual obligations—documents you fill out for funders or taxes and then forget. But when used well, a budget becomes your roadmap, helping you plan for growth, prepare for uncertainty, and

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The Anatomy of a Case for Support: Key Elements Every Nonprofit Needs to Include

Whether you’re applying for a major grant, launching a capital campaign, or cultivating new donors, having a solid Case for Support is non-negotiable. Think of it as your nonprofit’s fundraising backbone—a document that clearly and compellingly outlines who you are, what you do, why your work matters, and how donors can help make a difference.

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Before You Ask, Analyze: What Last Year’s Data Can Teach You About This Year’s Campaign

Every year, nonprofits launch fundraising campaigns with high hopes. Whether it’s Giving Tuesday, a year-end appeal, or a major donor push, the energy is there—but too often, the strategy is reactive rather than data-informed. What if you could enter your next campaign with real clarity—knowing what messages resonate, which donors are most engaged, and what

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