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There are several ways you can penetrate the market. The goal of penetrating the market is to create greater awareness around the products and services you offer, thus increasing your market share. You accomplish this by taking customers from your competitors. The question becomes how to steal customers. You can create an influx of customers […]

I am the last person to give you advice on traditional investing. I don’t have much faith in the stock market. Anything that can move as quickly as it does, make or break a person in a day, is not something to be trusted. Yet I know wealthy people earn more money by making their

We have all been there, deadlines are looming, piles are growing, and our emails are coming in faster than we can read them. We tell ourselves taking time off will put us so far behind, it won’t be worth it. So we push through. We choose to ignore the signs of burnout, forcing ourselves to

Managing Partnerships is something that must be taken care of whenever we find ourselves in a partnership. A partnership is when two or more business entities or individuals form an alliance to leverage each other’s expertise and field of services to serve the community in which we are located in a more efficient and effective

Although this may sound like a very tall order these days, it is not an impossible task, in fact, it is easier than most people might think. We humans follow our leaders and behave in the same way that they do. Surprised? You should not be, it is a very human thing to do. We

Creating SMARTER Goals We all know that when we write a goal it should be a SMART goal. Over the last year, we have worked with our clients on developing SMARTER goals and found it to be much more effective. SMARTER means that each and every goal meets all seven requirements: Before you write a

As a business owner, leader, or entrepreneur, failure is the last thing you want to think about. For many, failure signifies loss, embarrassment, and feelings of doubt. Yet failure does not need to be any of these things. In fact, when failure is looked at as an educational tool, an opportunity for growth, it can

So often I hear from business owners, entrepreneurs, and non-profit executives how uninspired and burned out they are. Running an organization is more challenging than being a parent. While there are 500 different books on every subject available, who has the time to read and knowing which book is right for you can be overwhelming.

In today’s economy, ensuring return business as well as referrals is determined not just by the quality of the customer service you provide, but also by the experience you provide for your customers. With the dawning of the internet and online stores and services, savvy businesses realized things within their company must change, and change